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this is us 

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Hanna Drechsel 

An international soul that made beautiful Florence her home, my work has been in insight-driven product development, marketing, branding & communication in hospitality & luxury lifestyle for over 20 years - fortunate enough to collaborate with some truly amazing properties and inspiring owners.


 I am also a certified integrative health & wellness coach and yoga teacher, passionately engaged in the integration of 'well-being ' as a driving value for hospitality as much as for our daily life and society.  

Arch. Andrea Canocchi
Fresh Mind Corner

In my exploration of style, I range from a fresh and classic style to a warmer and more contemporary one that never feels cold or too minimalistic. I operate in a very wide range of styles and materials and particularly enjoy restyling projects, especially for hotels. And even the so-called "soft-styling", whenever the client has to be particularly budget-conscious. Restyling is about reusing and upcycling existing objects to give them an interesting new life, adding new and greater value. I like to create the new, but also to recover the old whilst it's still valuable. That's a truly exciting challenge for me.

Established in Florence in 2016 by Andrea Canocchi and Claudia Santelli Fresh Mind Corner is an architecture and design studio focused on pursuing the perfect balance between beauty, design, tradition, innovation, and functionality. The company’s services include interior design, architecture, product design, custom furniture, and lighting as well as turn key project development. 

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Jessica Allegretti

Forever wandering with a camera in my hand – I’m an Italy-based food, travel, and lifestyle photographer. Built upon light and curiosity, my work gathers beautiful moments together to simply tell stories through images and capture those fleeting details that often go unseen.

As a professional photo and video maker, as well as a social media specialist, I believe in the power of presence and onside engagement when it comes to telling your place & story in a truthful and captivating way.

Joerg Drechsel

Hotelier, designer, consultant, and owner of the Malabar House and Purity in Kerala, India, as well as Aegean Escapes in Lesbos, Greece. Joerg is an active member of Relais & Chateaux and is on the board of directors of the India Heritage Association. 

'We and our team want to enrich your life by offering personalised experiences for all senses, beyond Teflon hospitality, a bit of learning for the curious, and celebrations of the joy of life. Guests come to you with expectations & perceptions, we want them to leave with memories & connections.'

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